Day 5: The Empty Bottle

Do you ever get into that mood when you're relaxing at home and once the clock strikes that magical number you've designated as "drinking time" (as if drinking before that time would signify you might have a drinking problem) - so you get your alcohol of choice out...and you know in a few minutes you will be easin' on into your "happy place" -- so you start pouring and there's about seven drops left in the bottle?

 

Well, this blog isn't about that time.

 

It's about marketing genius.

 

And, because my time is limited (there are other blogs to read, after all) I'll stick to a couple of my favourite things:  alcohol and cussing.

 

Now, the art of using a nasty word in your brand name is nothing new...I'm sure that's how "Spencer Gifts" got started in their niche market in the mall, selling anything remotely vulgar or remotely vulgar sounding.  Does "Spencer Gifts" even still exist?  Oh, who cares.

 

As far as alcohol goes, "Fat Bastard" wine comes to mind...but I've never tried any.  It seems to have been named with the full intention of sticking lousy wine in a bottle and naming it something, hoping that people would buy a bottle to share with other equally silly friends...who snicker at the mere mention of a naughty word on the label.  Do wine people really do this? 

 

I haven't a clue.  But a vodka company undoubtedly tried to capitalize on their name...with titillating ads such as this:

 

 

...and this: 

 

...and even this:

 

 

So you're probably asking yourself, "What kind of stupid idiot buys a bottle of vodka based purely on its crude-sounding name?"

 

 

 

Ummm...I have no effen clue.





Now go on over to "We Work for Cheese" to read all the other fantastic writers doing their take on today's prompt, "The Empty Bottle"...I am sure they put a better spin on theirs than I did mine.